“Football Manager” Becomes an Official Partner of Yokohama F. Marinos



football Manager 2024

We are pleased to announce that we have signed an official partnership with Football Manager, the unrivalled series of football management simulation games played and loved by fans worldwide.

Comment from Richard Trafford, Sports Interactive’s Head of Business Development & Partnerships

Signing this official partnership with Yokohama F. Marinos is a deeply proud moment for the studio.Launching FM24 in Japan is a significant milestone for us and we wanted to support that debut by extending our family of partnerships to include a Japanese club.Yokohama F. Marinos are fantastic on and off the pitch and we’re honoured to be working with them.

Comment from Akihiro Nakayama, President of Yokohama Marinos Ltd.

It is my pleasure to welcome Football Manager, the world-class football management game, to Marinos family as an official partner. With the J-league debuting on their latest title, Football Manager 2024, this is a hugely exciting time for the club as it unlocks the extraordinary potential of engaging with millions of enthusiastic fans who play the game globally.I hope our fans・supporters will enjoy playing Football Manager as they develop their own ultimate Yokohama F. Marinos with our signature attacking style of football.

Football Manager

About Sports Interactive™

Sports Interactive (SI) is the world’s leading developer of immersive sports management simulations. Founded in 1994, SI became a wholly owned subsidiary of SEGA in 2006. Based in Stratford, East London, the SI team takes on the gaming genre through a diverse array of disciplines powered by more than 290 full-time staff members and support from a large global network comprising roughly 1,400 researchers. SI is an official partner of many major football clubs, leagues and organisations, including Manchester City, Brighton & Hove Albion, UEFA, the Bundesliga, LFP, the EFL and the League Managers Association, as well as numerous charities and not for profit organisations.

Further information on the studio and its work

About Football Manager™

Football Manager (FM) is the world’s leading football management simulation title and our iconic, award-winning series has captivated a global pool of players for two decades. FM takes players to the heart of the beautiful game and lets them create their own football story and live out their dreams as manager of their favourite club. With more than 50 of the top footballing nations to manage in and a database of more than 800,000 active players and staff from around the world of football, the game offers an unrivalled simulation experience. The game tasks players with making the key decisions at their club and forces them to responsible for them including transfer recruitment, tactical development and player development. Players must navigate the pressures of modern football by meeting their owner’s objectives and handle both the media and fan scrutiny that comes from performance on Matchday. FM has grown to become more than just a game and is now deeply embedded in the football industry with the FM database now powering the recruitment strategies of professional clubs around the world of football. The game has become an integral part of modern fan culture, shaping the discourse around the professional game. It has been the inspiration for several books, a stand-up comedy show and even a feature-length documentary.

For more information on Football Manager

About SEGA® Europe Ltd.

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA CORPORATION, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Europe. SEGA wholly owns the video game development studios Two Point Studios, Creative Assembly, Relic Entertainment, Amplitude Studios, Sports Interactive and HARDlight.

SEGA Europe’s website

football Manager 2024