- OFFICIAL PARTNER
CITY FOOTBALL GROUP ANNOUNCES NEW GLOBAL PARTNERSHIP WITH ASAHI SUPER DRY
City Football Group announces that Asahi Super Dry, one of the five global brands promoted by Asahi Group Holdings, Ltd., becomes the Global Beer Partner of four City Football Group clubs through a multi-year global partnership. This partnership is driven by Asahi Europe & International, the regional headquarters responsible for Europe Business and key role of promoting global beer brands in Asahi Group.
Japan’s number one beer, Asahi Super Dry, is a new Global Partner of City Football Group - including reigning Premier League Champions, Manchester City. The deal sees Asahi Super Dry becomes the new Official Beer Partner of four City Football Group clubs - Manchester City, Melbourne City, Yokohama F. Marinos and Sichuan Jiuniu, all of which will serve Asahi Super Dry from the beginning of their respective seasons.
High profile brand presence across perimeter LED boards, on social and within the stadiums will celebrate the coming together of Asahi Super Dry and City Football Group.