MusclePharm and City Football Group Announce Multi-Year Partnership
Performance Lifestyle Sports Nutrition Company Partners with City Football Group and its Four Clubs, Manchester City FC, Melbourne City Football Club, New York City Football Club and Yokohama F. Marinos
MusclePharm Corporation (OTCQB: MSLP), a scientifically driven, performance-lifestyle sports nutrition company announced a multi-year partnership with City Football Group and its four clubs: Manchester City Football Club (including the Continental Cup winning Manchester City Women’s FC), Melbourne City Football Club, New York City Football Club, and Yokohama F. Marinos.
MusclePharm develops, manufactures, markets and distributes branded nutritional supplements. It is considered an innovator in the industry and run by athletes who are passionate about creating the world’s best nutritional and sports supplementation products for elite and every day athletes. MusclePharm is an innovator with 18 awards in the past six years, recognizing its superior products and brands.
“City Football Group is excited to partner and work closely with MusclePharm, which, like us, is committed to achieving the highest levels of performance for elite athletes. We are also delighted to be working with another commercial partner across all of our clubs. This is another endorsement that City Football Group provides an ideal marketing platform for global brands seeking to engage with football fans all over the world,” said Omar Berrada, Commercial Director of City Football Marketing.
MusclePharm’s portfolio of recognized brands, include MusclePharm® Hybrid and Core Series, Arnold Schwarzenegger Series™ and FitMiss™. New products launched over this past year include Combat Crunch protein nutrition bar and ready-to-drink Energy Sport and Energy Sport Zero.
"We are proud to be an official sponsor of City Football Group and all of its football clubs. City Football Group is home to some of the most well-known and exciting football clubs in the world and we believe this partnership will be mutually beneficial as more and more fans around the globe are introduced to our science-based, quality and effective products,” said Brad Pyatt, founder and CEO of MusclePharm. “This partnership is consistent with our larger business strategy to partner with the world’s largest and most popular sport and leverage this significant global brand exposure.”
For more information on MusclePharm go to www.musclepharm.com.